4 Brilliant Ways to Increase Awareness Of Your Art In 2023
If you’re an artist, no doubt brand awareness is at the top of your to-do list.
You understand that if people don't know about or recognize who you are and what products/services you offer, then it'll be tough for them to buy from you!
That's why in this post we want to share four tried & true strategies for boosting your visibility and catching your target audience’s eye - so let's jump right in!
1. Influencer Marketing. Reach Out To Influencers – Contact bloggers and other influencers to help spread the word about your art
If you're looking to increase online visibility and build a buzz around your artwork you can't overlook the power of social media influencers.
They have a knack for persuading their followers to take action, whether that's trying out your product or simply following your brand.
But here's the thing - not just any old influencer will do.
It's important to find someone whose values align with yours because that's what resonates with their followers.
Otherwise, you risk confusing your audience and adversely affecting your brand's reputation.
So take the time to find the right fit, and get ready to see some serious results!
Examples of Influencer Marketing
So, what does influencer marketing actually look like? It takes a few different forms but these are some of the most popular and familiar:
Sponsored posts: an influencer promotes your brand in a post on their social media channel — think “paid partnership” posts on Instagram.
Unboxing: an influencer “unboxes” your product, revealing the contents — these are very popular on YouTube.
Tutorials: an influencer teaches their followers how to use your product — think makeup tutorials.
Reviews: an influencer gives their honest opinion about your product or service — the internet is packed with this type of content.
Let's dive into the world of influencer marketing! There are a few different ways it can look, but here are some of the most popular and recognizable:
First up, we have sponsored posts. This is when an influencer promotes your brand on their social media channel, usually with a "paid partnership" tag on Instagram.
Another popular method is unboxing. Influencers will "unbox" work and showcase it, which is especially popular on YouTube.
You can also get, influencers to write reviews about your artwork. This type of content is all over the internet, giving potential customers an honest opinion.
So, which style do you think would work best for you? Let's get creative with your influencer marketing strategy!
2. PR. An art PR campaign can introduce you and your work to the public.
Imagine your work going viral in the media without spending a penny on advertising. Well, that's exactly what a solid public relations program can do for you!
By creating positive media coverage, PR can strengthen your brand image and attract your target audience effortlessly.
Just picture this - your art is getting glowing reviews and validation from trustworthy publications. It's a sure way of building trust with your audience and increasing awareness of what you do.
What's more, it's even more powerful than traditional paid advertising!
So, the question is, what makes a PR story that grabs the media's attention and resonates with your target audience?
Think your content is good enough to make waves?
It all boils down to the REV concept:
Relevant: Your audience needs to feel like your content is specifically for them. Make sure it's relatable!
Engaging: Don't bore them with mundane facts, make it interesting and emotionally charged!
Valuable: Will your content make a difference in their life? It's not enough to just entertain - make sure it makes an impact!
Look for an unusual angle or focus on an interesting stat or fact.
3. Social Media. Engage with your audience through comments, messages, quizzes, giveaways and contests.
Boosting your brand awareness through social media is essential, but it's not as easy as just posting updates.
You need to regularly create valuable content that draws in new followers and keeps your current ones interested.
But don't stop there!
Engage with your audience through comments, messages, quizzes, giveaways and contests.
These actions lead to a vibrant community, which helps you establish your brand, and gain trust and customer loyalty.
Remember, social media is a two-way street.
It's not just about getting your name out there, but also about listening and connecting with your audience.
4. Collaborating With Other Artists. Look For Opportunities And Spread The Word About Your Art
The power of collaborations is an incredible way to reach a whole new audience and achieve some serious growth. Picture this: two artists, partnering together on a unique campaign or project, exposing each other's audiences to new artworks.
It's a symbiotic relationship that benefits everyone involved.
But, there's a secret to success - the key is to choose an artist whose work complements your own, without competing directly. Take, for instance, fashion and beauty brands. They share a similar target audience but offer different products.
So why not team up and create something amazing together?
The possibilities are endless.
🢥To conclude, remember, the key is consistency - so pick a few strategies and stick with them. Your target audience will thank you for delivering a clear and memorable message. Do you have a go-to strategy that you swear by?
Or perhaps you have some tips that I haven't mentioned?
I want to hear from you!
Drop me a line in the comments below and let's get the conversation going.
But before you go…
Are you ready to Get Your Art Seen & Increase your online visibility?