The 4-Steps To Create Your Perfect Elevator Pitch
Do you ever find yourself stumbling over your words when trying to introduce yourself or make an important point? As an artist, it can be tough to know exactly how to position yourself and sell your work. But fear not - there's a super simple elevator pitch formula that can work wonders for you.
With just 30 seconds or less, you can make a valuable connection with another human being by following this easy-to-use formula.
Whether you're trying to close a sale or build a partnership, this formula will help you sell anything - including yourself. Say goodbye to rambling and hello to confidence!
So keep reading
Let’s dive in!
Step #1: Know Your People
Crafting an effective elevator pitch requires more than just a rehearsed spiel. Your first step is to truly understand your audience. Without knowing who your perfect people are, your message will fall flat. It's important to tailor your pitch to each specific audience - whether you're speaking to a potential investor or a large corporation, your message needs to resonate with their unique needs and interests. For example, the pitch you deliver to a gallery may be vastly different than what you would say to a collector of contemporary art, as their goals and budgets greatly differ.
So, take the time to define and understand your audience before stepping into that elevator - it could be the make or break of your pitch!
Step #2: Know Your Purpose
Before you start crafting your message, it's important to consider your end goal.
Do you want to sell your work?
Are you looking for a collaboration?
Do you want a studio visit?
Whatever it is, keep it in mind because the way you pitch will differ based on what you're trying to achieve.
Not to mention, who you're talking to will also play a role in what you say. So, start with your end goal and let's create a pitch that will help you reach it!
Step #3: Delve Into Creating Your Pitch
Now that know your people and what you want from them, it’s time to craft your one-sentence pitch.
This one sentence is going to show your value right off the start and get someone hooked.
And you can do it using a very simple formula.
Who/action verb/subject/ audience/benefit
For example, my statement would go like this:
I /teach/ art marketing/to ambitious artists / who are ready to grow their audience
Here is another example:
I /create /calming landscapes/ for busy executives/ who want to turn their homes into a peaceful sanctuary
Time to create your own elevator pitch. Don't be afraid to share it with those around you, and pay attention to their reactions. Are they intrigued? Do they want to know more? Keep tweaking your statement until it's a powerful tool that unlocks incredible opportunities for you.
Crafting the perfect elevator pitch is all about keeping your audience engaged and excited to learn more. Don't settle for mediocre responses- take the time to refine your message until it's impossible for them to resist your pitch.
And why not get some feedback by sharing your one-sentence pitch in the comments below? It's time to put your words out there and make your pitch a reality!
Step #4: Let Your Pitch Flow
Imagine this - you start off with a relatable story that hits home for your listener and then seamlessly transitions into your pitch. That's how you stand out from the rest. You want to make sure your offer speaks to a specific challenge, desire or problem that your listener may be facing. By doing this, you create a connection and make it difficult for them to resist asking you, "Tell me more." So next time you're giving a pitch, remember to paint a picture and give them a reason to care.
The secret lies in a well-crafted message, one that speaks directly to your audience and highlights the unique benefits of your product or service. Start by defining your audience and the purpose of your pitch, before crafting a concise one-sentence statement that captures the essence of your solution.
From there, expand your messaging to include the challenge you solve and the all-important questions:
Why this?
Why now?
And most importantly, why you?
With these tools, you'll be able to captivate and inspire potential clients or partners, no matter the situation. So what are you waiting for? It's time to put your messaging skills to the test and watch your business grow!
Once you have that, you can start a conversation with anyone, anywhere.
Share Your Pitch With The World
Summing up, creating the perfect elevator pitch does not have to be a daunting process. This four-step formula simplifies the process and makes it easier to craft an irresistible pitch.
First, get to know your ideal audience and understand their needs.
Second, make sure you have a clear purpose or goal for your pitch.
Third, start with the basics of constructing a great elevator pitch.
Finally, take your elevator pitch to the next level with creativity and storytelling elements.
These strategies will help you create an impactful message that truly stands out! Now, it’s your turn to try this four-step formula and realize your potential as you construct the perfect elevator pitch.
Create your elevator pitch and keep revising it as you go. Because that’s when the magic starts to happen.
Now before you go… don’t forget to drop your one-sentence pitch in the comments 🙂