3 Tips To Improve Your Artist Newsletter
Sending out a regular newsletter to your list is an excellent way to stay top-of-mind with your audience. As for the content, you might want to include updates on what you’re working on, what’s happening in your career or a preview of your works. Tell them about any upcoming shows or events or show of any pieces you have sold, quotes or testimonials.
Adding fun or personal bits of content will help your newsletter stand out from a crowded inbox and give your readers something enjoyable to look forward to.
Next time your working on it, pay extra attention to the following:
① 𝐒𝐮𝐛𝐣𝐞𝐜𝐭 𝐥𝐢𝐧𝐞
What’s the SINGLE and ONLY job of an email subject line?
To get the email opened.
You can’t convey the entire purpose of an email in the subject line.
When you focus your subject line on just getting the email opened, your job really simplifies.
② 𝐂𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭
Present your content in a way that showcases your art - and you – in the best possible way.
As for the content you can include:
✔ Career updates
✔ Sneak previews of new works
✔ Announcing upcoming shows
✔ Show which pieces have sold
✔ Feedback
✔ Quotes or testimonials and a lot more...
Including fund or personal bits of content will give your readers something to look forward to.
③ 𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐚 𝐜𝐚𝐥𝐥 𝐭𝐨 𝐚𝐜𝐭𝐢𝐨𝐧
Do not skimp on the “call to action” part of your newsletter.
A single call to action could shift your readership from passive readers to active buyers.
And that’s a good thing, right?!
Think about the aim of the newsletter. Do you want the readers to click back to your website? Make a purchase? Download a file? View more of your work?
For example:
If you have written an e-book about your art process and want your readers to buy it, then don’t just tell them that you’ve completed the e-book and what it’s about. . . tell them where to buy it, then give them a clickable link to do so.
What about you – what do you include in your newsletter?
Do you want to suggest any other newsletter tips?
Or you have any questions?
Please let me know by leaving a comment below, I’d love to hear from you!