Visibility Tuesday - Connect and Cross-Promote With Other Artists

You have made the work but not sure how to market it?

Not a problem, Visibility Tuesday our new, weekly blog feature is all about tips and tricks to help you get your work noticed. So, join me every Tuesday where I will be covering a new topic and suggestions to help you grow your reach.

Let’s get started.

Connect & Cross-Promote With Other Artists

There are millions of artists online and many of them are in the same positions as you are. They are also looking for ideas to promote their art.

So, a super simple and way to start increasing visibility for your art is by reaching out to other artists and agree to cross-promote.

Imaging how many new people will see your art if you cross-promote your work with just 10 artist a month. It is a huge opportunity to grow your audience.

Without investing a single advertising dollar.

Cross-promoting can be as simple as creating a blog posts that highlight the artist’s work and what you like about it, with an agreement that they will do the same.

It’s an art marketing win-win situation: you’ll both get some more eyes on your work.

How To Find A Marketing Partner In Crime

Before you dive in, look out for the following:

✔ Are you sure that you have the same target audience and demographic?
✔ You are not in direct competition with each other.
✔ Does the other artist have a good reputation?
✔ Are you ready to take invest time and effort to promote someone else’s art to your own audience and followers?

Grow Your Audience One Cross Promotion At A Time

⭐ Look for artists that meet the points above.
A good starting point are your social media followers.

⭐ Figure out WHAT you want to cross promote and HOW you want to do it.
What: New artwork, upcoming exhibition, increase sales…..
How: Blog post, social media shout out, email marketing campaign….

⭐ Get your agreement with deadlines in writing to avoid misunderstandings.

⭐ Keep each other in the loop about how and when you start the promotion.

⭐ Measure how well your cross-promotion is working.

⭐ Learn from the process and repeat it with the same or a new artist.

I encourage you to connect with other artists and integrate cross-promotion into your marketing routine. You’ll quickly learn that the sky is the limit, and you are restricted only by your creative imagination and the attitude of the person with whom you share your cross promotion activities.

Reach out to 10 artists over the next week and set up cross-promotion with them, so that you can get your work seen by more people.