Q&A with Jen Power - Canadian Wildlife And Landscape Artist

Canadian Artist Jen Power has established herself as an outstanding wildlife and landscape painter. Her work is striking and adorable in equal measure.  Painting began as a passionate hobby and it is now her profession. Here, she discusses her process and inspiration from Nova Scotia to Instagram….

 Artist, Jen Power. Image courtesy of the artist.

SAH: Where do you find the animals that you paint?

JP: Most of the animals I paint are inspired by animals in my local area in Nova Scotia that have either visited my backyard, or I have seen at our wildlife park. Some of my reference photos are my own or purchased from photographers, but most are purchased through www.wildlifereferencephotos.com.

SAH: Is it important that the viewer knows how much work your art takes?

JP: Although it does perhaps add perceived value to the work, I don't usually emphasize how much goes into each piece, as it can be a fairly abstract collection of thoughts, ideas, hunting for photos, random bits of inspiration, etc. I do sometimes keep track of how many hours of painting I do, and I can definitely see my artistic development as I look back at each piece. Each piece has a very different timeline as I work through struggles, or learn new techniques.

Artwork by Jen Power

SAH: Where does the process begin for you?

JP: keep a notebook of all my painting ideas and when the time is right one will stand out. Gathering inspiration, photos and supplies usually builds up some anticipation and I'm eager to begin. The process of painting is very special and brings me joy, so I love starting a new piece and getting into it.

SAH: Do you remember the earliest memory of when you wanted to do what you do today?

JP: My father is an artist, so in some ways, as a child, I assumed I would be too. However, I didn't take it seriously or attempt to sell my work until 2013, and that's when I realized it was what I truly wanted to do.

SAH: What are you watching, listening to or following that you would recommend?

JP: I love listening to podcasts in the studio. One of my favourite ones is The Artist Entrepreneur Podcast. I also follow a lot of artists I love on Instagram and they provide lots of inspiration in terms of personal growth and artistic development.

Artwork by Jen Power

SAH: What is your main mode for selling original work now?

JP: While I do exhibit my work, most of my sales are through social media. This is the most efficient way to get lots of eyes on your work and make sales.

SAH: Any last tips for aspiring artists?

JP: The advice I wish I had received would be: Stop waiting around for something to happen to you, and get started! Create a body of work. You need something to sell, then go about selling it. Get it online, enter local group shows and get involved with your local arts community. The rest will naturally unfold as you network and build an audience.